Resources Library by ANA

Starting from scratch

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access to...

Catalogue: Congress 2006: Foresight

Authors: Rafiq Ullah Kakar, Matthew Warshaw, Zemarak Mohsini, Torpekay Habibzei

Company: ACSOR Surveys

September 17, 2006

Drugs organization

The primary objective of this paper is to show how the laws of market research – applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals – is able to take a quantitative leap...

Catalogue: Latin America 2001

Author: Oriana Monarca White

May 1, 2001

Drugs organization (Portuguese)

The primary objective of this paper is to show how the laws of market research applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals is able to take a quantitative leap in analyzing...

Catalogue: Latin America 2001

Author: Oriana Monarca White

May 1, 2001

Using sponsorship to communicate to teenagers

This paper examines an attempt to measure the relative impact of a number of sponsorship mediums for promoting a health message, Be Your Best, to Australian teenagers. In essence, the message was used in an attempt to convey to teenagers that if they...

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Patrick Shanahan

August 1, 2000

Research, media and society

The purpose of this paper is to show how marketing research applied innovatively and interacting with companies non-governmental organisations and the media was able to spur the Brazilian society to modify its basic cultural values thus becoming...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Oriana Monarca White

September 1, 1999

Market research and democracy

This chapter addresses the critical question of how market research can develop at a point in time when more and more consumer consultation mechanisms are being developed. The question we face is whether market research as a discipline will be...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Cooper

September 1, 1998

The Eurowinter project

This paper describes how an international research project using standard quota sampling methods was used as part of an epidemiological study investigating the relationships between cold weather and excess winter mortality in eight different...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Colin McDonald

Company: McDonald's Corporation

September 1, 1998

Beauty and the business

This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Stephan Götze

September 1, 1998

The effect of computer-assisted interviewing on data quality

We start our review with a taxonomy of different types of computer-assisted interviewing and a discussion of data quality. Next we present a model of the factors that may lead to differences in data quality between computer assisted and traditional...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers

August 1, 1998